Home » Letting Agent Vs. Estate Agent: Choosing the Right Professional

Letting Agent Vs. Estate Agent: Choosing the Right Professional

When you are faced with renting, buying, managing, or selling your property, choosing the right professional to help you navigate the process can be challenging. From assisting with property sales and purchases to managing rental properties and tenancies, estate agents and letting agents play opposing yet complementary roles in the real estate industry. Our comprehensive guide will detail the roles and responsibilities of both agents while informing you on how to choose the right professional for your property requirements.

  • What is the Difference Between a Letting Agent and an Estate Agent?
  • Roles and Responsibilities of Estate Agents and Letting Agents
  • Pros and Cons of Using an Estate Agent
  • Pros and Cons of Using a Letting Agent
  • How to Choose the Right Agent for Your Property Needs
  • Estate Agent Vs. Letting Agent FAQs

What is the Difference Between a Letting Agent and an Estate Agent?

As a landlord, it is essential to understand the difference between a letting agent and an estate agent, as they offer very different services. 


An estate agent is a professional who buys and sells property on your behalf. They also list, advertise, promote your property, arrange viewings, and negotiate offers and sales. 


A letting agent is a professional who specialises in property rental. They list, advertise, and promote rental properties, arrange viewings, and negotiate rental agreements.

Roles and Responsibilities of Estate Agents and Letting Agents

Estate and letting agents complement each other in the property market; however, their roles and responsibilities are notably different.

Estate Agents

Estate agents are vital in the real estate industry, serving as intermediaries between buyers and sellers. 


Some key responsibilities include:


  • Property Valuation: Estate agents assess the value of properties based on the current market and the value of similar properties in the area. They help to price properties accurately to increase demand and chances of a quick sale.
  • Property Marketing: Estate agents are responsible for advertising and marketing their properties for sale to potential buyers. Their efforts will differ to capture the attention of the right target audience.
  • Manage Legal Processes: Estate agents are responsible for managing the legal process of selling a property, such as preparing necessary documents and ensuring compliance with relevant laws and regulations.
  • Client Communication: Estate agents work closely with buyers and sellers, negotiating any offers while providing relevant guidance and advice throughout the selling process. They will also inform buyers and sellers at every stage of the purchase process.
  • Arrange Viewings: Estate agents arrange property viewings for potential buyers. They showcase the property’s features and answer any questions to help prospective buyers make an informed decision.


Letting Agents

Letting agents act on behalf of property landlords. Depending on the level of service required, their responsibilities will differ. From assisting a landlord with letting their property to complete property management, letting agents provide invaluable services.


Some key responsibilities include:


  • Property Marketing: Letting agents advertise and promote properties that showcase their features to ensure the period the property is unoccupied is reduced. Letting agents then conduct a tenant selection process and select only the most suitable tenant for the property.
  • Tenancy Agreements: Once a tenant has been selected for the property, it is the responsibility of the letting agent to draft a tenancy agreement and ensure that it meets both the landlord’s and tenant’s requirements.
  • Rent Collection: Letting agents will work with landlords to collect monthly rent and deposit it into the correct account. They work with tenants to ensure their rent is paid on time so landlords can rest assured that their mortgage will be covered.
  • Communication: Letting agents bridge the gap between landlords and tenants by providing excellent communication so both parties are informed of any issues during the tenancy.
  • Maintenance and Repairs: If landlords opt for a full property management service, their letting agent will conduct necessary property inspections, maintain the property standard, and arrange any essential repairs. 

Pros and Cons of Using an Estate Agent


  • Estate agents have in-depth knowledge of the local real estate market and can provide invaluable advice, enabling sellers and buyers to make informed decisions.
  • Estate agents are experts at negotiating prices for their clients and will go above and beyond to negotiate the best deal for both parties.
  • Estate agents know the market exceptionally well. They have extensive experience marketing and advertising local properties in a way that will attract the right target audience.
  • Estate agents can save precious time by taking on many tasks associated with buying or selling a property. They handle all the viewings, legal paperwork, and negotiations, which can be time-consuming for the seller.


  • Although estate agents can be beneficial, clients must only depend partially on them. Prospective buyers and sellers need to conduct their research on the current market.
  • Estate agents often charge a commission for the sale or purchase of a property. This commission can be quite expensive, so choosing an estate agent you trust is important.
  • When purchasing a property, estate agents may only showcase the properties they are trying to sell and miss out on other available properties in your desired area.
  • While estate agents can assist with legal paperwork, the client is responsible for going through the paperwork and ensuring that everything is correct.

Pros and Cons of Using a Letting Agent


  • Letting agents have access to a vast network of potential tenants and will advertise and promote a property to attract a range of prospective tenants.
  • Letting agents are seasoned at sorting through tenancy applications and conducting thorough tenant checks to ensure that only the most suitable tenants can rent your property.
  • Letting agents handle the legal paperwork associated with renting out a property takes the pressure off landlords, who may need more time to do so.
  • The letting agent acts as the first point of contact for tenants. This means they will handle any arising tenant issues, collect rent, and conduct necessary repairs.


  • Letting agents often charge high fees for their services. These fees may change depending on the level of service a landlord requires, so it is important to research to determine your exact needs.
  • If landlords hire a letting agent to manage their property completely, they give up control. Therefore, choosing a letting agent you trust to manage your property to your satisfaction is essential.
  • Although letting agents are beneficial, landlords should research the current market to ensure their rental income matches similar rental properties.
  • Not all agents provide the same level of service or professionalism, possibly due to a lack of experience. Therefore, landlords must carefully research and select a reputable letting agent.

How to Choose the Right Agent for Your Property Needs

  • Assess your needs: Before you search for an agent, you must determine your property needs. Are you looking to sell or buy a property, or are you looking to source a tenant for your rental property? Once you have established this, you will know whether you need an estate or letting agent.
  • Conduct market research: Search for estate or letting agents in your area. Research reviews and testimonials and ask family and friends for recommendations. Compile a list of potential agents and compare fees, reviews, and services.
  • Contact your desired agents: Contact your list of potential agents to get a feel for their expertise and professionalism. It is essential to choose an agent you trust so they can deliver the results you desire.
  • Make your decision: Once you have explored your options and contacted each potential agent, you should feel confident in which agent you wish to work alongside. Simply contact your chosen agent and get the ball rolling!

Estate Agent Vs. Letting Agent FAQs

Is it essential to use an agent when selling or renting your property?

Using an estate or letting agent when selling or renting your property is optional. Using an agent is beneficial for most people who do not have extensive knowledge of the current housing market. However, selling or managing your property without an agent is possible.

What is the difference between a let-only and full property management service?

If you opt for a let-only service, your letting agent will assist you with finding a new tenant for your property. On the other hand, a full property management service covers a range of responsibilities, from sourcing tenants and collecting rent to arranging regular maintenance and repairs.

Can I still be involved with my property if I opt for a full property management service?

Of course! The entire property management package provides landlords with a trusted, hands-free experience. However, as a landlord, you can always input your ideas and suggestions, and your letting agent will take these on board.

Choose LevelUp To Be Your Letting Agent

By choosing LevelUp as your letting agent, you are placing your property in the hands of a trusted, experienced, and passionate partner with a successful track record of managing rental properties. Our dedication to providing landlords with a dedicated and professional service is unrivalled. Maximise the value of your property by choosing LevelUp as your property management partner. Unlock your property’s potential and contact us today to kickstart your journey.

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